Action plan for the travel and tourism industry

Norway has unique qualities as a destination, not least in connection with its nature and culture. More and more people are looking for experiences involving beautiful, unspoilt nature. This gives us a competitive advantage in terms of attracting tourists.

The action plan (pdf 4508 kB) focuses on four areas in which greater efforts could increase the competitiveness and profitability of the travel and tourism industry. We would like to see an increase in the number of quality-conscious travellers in Norway. If we are to achieve that, we must strengthen the profiling of Norway as a destination abroad. Norway must offer products that tourists are willing to pay for. The actions in the action plan are intended, through increased competence, greater focus on innovation and increased collaboration, to contribute to enhance the travel and tourism industry’s ability to meet the expectations of present and future tourists.

26 September 2005